What is E-Commerce? and What is E-Commerce SEO? How to create an E-Commerce website?

What is E-Commerce? and What is E-Commerce SEO? How to create an E-Commerce website?

E-commerce the purchase and sale of services, the transfer of funds or information over the Internet. The terms e-commerce and e-business are often used interchangeably. E-Commerce is the English translation of the word electronic commerce with seo, that is, the term virtual commerce is a general term covering all kinds of transactions carried out over the Internet. The concept of e-commerce includes retail stores that sell physical products such as clothing, and the sale of all kinds of services, from cyber security to hotel reservations.

How does E-Commerce work?

Customers access the relevant website pages from their devices to access online stores. They can view and order products and services offered by those stores.

When an order is placed, the customer's web browser communicates with the e-commerce website's server. Information about the order is transferred to a central computer known as the order manager. The data is then transferred to a database that manages inventory levels.

After the order is confirmed, the order manager informs the store's web server. A message is displayed to the customer informing them that their order has been confirmed. The order manager then sends the order information to the warehouse or fulfillment department, indicating that the product or service will be shipped to the customer. At this point, physical and digital products are shipped to the customer or access to a service is provided.


E-commerce/ Platforms that host e-commerce transactions include sites such as Amazon; In addition, SaaS software tools are used that allow customers to rent online store infrastructure.

Steps to start an e-commerce business

E-commerceso if you want to take the first steps to start an e-commerce business, you must first decide what you want to sell.

Here are some steps you can follow to get started:

  • Explore different ideas
  • Make sure there is a demand for the products you want to sell
  • Determine how you will sell and ship products to customers
  • Find suppliers and manufacturers.
  • Choose which online channels to sell through (e.g. Amazon store)
  • Create an e-commerce website or online store, upload products
  • Create a plan for your implementation strategy
  • Start attracting customers with promotions

What are the top 10 e-commerce companies?


Market cap: $867.58 billion

Location: United States of America

Retail giant Amazon leads the pack with an impressive market cap. Its revenue has grown consistently over the years, reaching $524.9 billion in the 12-month period ending in Q1 2023.


Market cap: $387.72 billion

Location: United States of America

The second place in the list is occupied by the Walmart company located in the United States. Although its market value is less than half that of Amazon, it is still a significant player in the e-commerce industry.

Home Depot:

Market cap: $324.85 billion

Location: United States of America

The third place is secured by another American company, The Home Depot. It is a major player in the retail sector and has a significant market capitalization.


Market cap: $226.76 billion

Location: China

The fourth place is taken by the Chinese e-commerce giant Alibaba, founded by Jack Ma. The company is experiencing rapid growth and has tripled its net income from 2018 to 2022.

Reliance Industries:

Market cap: $206.31 billion

Location: India

Reliance Industries, a conglomerate based in Mumbai, India, is the fifth largest online retailer globally. It has significant value in the e-commerce sector.


Market cap: $206.01 billion

Location: The Netherlands

The Dutch company Prosus took the sixth place in the list. It operates in various sectors, including e-commerce, and has a strong market strategy.

Costco Wholesale Corporation:

Market cap: $205.34 billion

Location: United States of America

US-based Costco Wholesale Corporation secures seventh place. It is known for its membership-based retail model and has achieved a significant market capitalization.


Meituan Dianping:

Market cap: $145.31 billion

Location: China

Chinese firm Meituan Dianping is in eighth place. It specializes in offering a variety of services, including food delivery and hotel bookings, through its e-commerce platform.


Market cap: $106.25 billion

Location: China

The ninth place is occupied by another Chinese company, Pinduoduo. The group has gained popularity for its purchasing model and affordable products.


Market cap: $88.36 billion

Location: China

Chinese e-commerce giant JD.com rounds out the list. It is known for its logistics capabilities and wide range of products.

What are the 5 best e-commerce website builder software?

First up is Shopify:

Shopify stands out from its competitors and is the preferred builder software for its quick and easy operation.

Shopify Pros: It's easy to set up and offers all the tools you need. It's popular and effective, so the support and resources are best in class


Disadvantages of Shopify: Especially if you add a lot of add-ons, you have to spend more budget.


Shopify has been around for over 17 years with millions of stores, and for most small businesses looking to launch an online store quickly, it's hard to find a better option.

Even if you've never built a website before, Shopify's web app is unlikely to be difficult to use. Everything is clearly labeled and the installation guide is comprehensive. Designing your store, adding products, creating discounts, configuring payment options, and checking your sales numbers are simple and mostly self-explanatory. Shopify has 12 free themes and 160 paid themes starting at $150. Shopify is very popular and you can find many themes here. You can simply visit apps.shopify.com and find the app you need.

Of course, like many apps, Shopify has added deeply integrated AI features to the app, which it calls Magic. Some features like creating product descriptions or text for your site are more accessible with this website.


In second place, Square ranks among the best apps:       

Square online is an easy-to-use, affordable e-commerce website builder. You can get great value from Square online's sales features and customer support, but its design flexibility is somewhat limited.

In 2018, Square purchased Weebly, one of the top-rated website builders. Having conquered the world of payments, Square now has everything you need to build e-commerce stores. This site is very similar to Weebly in many of its features. However, it has some new features as well as a free e-commerce plan.



To start with the free plan, Ecwid by Lightspeed comes in 3rd place and has a large user audience.

Advantages of Ecwid:

The main advantages are the ease of use and the fact that it has enough features and functions for small businesses, so most of the needs for a website can be met with this one site. If you want to minimize your initial costs with an online store you open, even if it is not as successful as Shopify due to some of its features, starting with Ecwid is the best option. When you sign up, Ecwid lets you integrate your store with your existing website – so the app supports most platforms like WordPress, Weebly, Drupal, and more.​​

 One of the next systems is BigCommerce.

BigCommerce is a Saas model, meaning a centralized, subscription-based system. The company was founded in Austin in 2009 and has more than 600 employees. While it shares many similarities with its closest competitor, Shopify, there are significant differences between the two companies and the services they offer.

With more than 100 modern themes and hundreds of plug-ins, BigCommerce has been successful across sectors and strives to provide its users with multi-functional software support in e-commerce. Meanwhile, with a latest new feature, it is possible to intervene and develop the website theme live from the dashboard. With all this, themes automatically ensure mobile and tablet compatibility.


BigCommerce, the choice of Kodak, Toyota and dozens of global companies worldwide, enables exceptional movement and usability for its users. The fact that even major e-commerce giants prefer BigCommerce is a testament to how robust the software and functionality, and even support, are trying to be.

One of the next platform giants is Adobe Commerce

It is a platform that provides an easy, fast, secure, enabling solution for IT personalized commerce experiences, including:

Based on an open ecosystem and extending from B2C to B2B, Adobe Commerce uses tools from digital commerce, order management and predictive artificial intelligence to create any shopping experience. Thanks to our Adobe Commerce integration, you can benefit from a fast and easy order management process.


What is E-Commerce SEO?

E-Commerce SEO
is a marketing technique used to drive more traffic to your store, making it appear higher in search engine SERP results. A well-ranked page will get more traffic, so you need to get your page ranked as high as possible.


Unlike paid ads that drive traffic to your web store on a pay-per-click basis, SEO allows you to get highly relevant traffic at virtually no cost. Search engines like Google, Bing, and Yahoo rank your web store based on SEO. In order to improve your SEO, the content on your web store needs attention. It is possible to further improve your e-commerce SEO by implementing comprehensive web store product pages, optimized product descriptions, a blog, or performing a technical audit of your website.


The following articles outline the main factors affecting an E-Commerce / eCommerce site:


  • The keywords you use to rank your pages at the top
  • Technically organizing your website
  • Whether your website is mobile friendly
  • Internal links (from within your e-commerce website) and external links (from other sources) are links to your site.


All of these affect your e-commerce SEO and the ranking of your web pages in Google search engines.

What are the advantages of an e-commerce website?


Brick-and-mortar businesses now implement multi-channel sales strategies, including online sales.


Reduced operational costs: E-commerce stores are usually created at a lower cost than physical stores. With this, you can reduce the budget and pay less for rent and other products (furniture, etc.).


24 hours online and global availability: An e-commerce website never closes its doors to customers. Customers can buy products almost any time of the day, anywhere in the world. A website that is not limited by business hours or distance will exponentially increase sales in your business.


Traffic to the site: There are many ways to improve the customer experience in the online market and reach consumers with digital marketing. Marketing types like social media and SEO allow you to connect with customers who want to actively improve services and get more returns.

E-Commerce business models

In most cases, there are six main e-commerce business models that organizations can be classified into:







Let's take a closer look at each type of e-commerce.


1. Business to Consumer (B2C)

B2C online business involves exchanges between a business and a customer. This is one of the most commonly used models in the online business environment. For example, when you buy clothes from an online fabric retailer, this is called a business-to-customer exchange.

2. Business to Business (B2B)

B2B online business is based on deals between organizations, for example, a manufacturer and a distributor or retailer. This type of e-commerce does not provide services to buyers and these types of transactions take place only between business organizations. Regularly, business-to-business deals proceed on the background of complete creation of the product before it is offered to customers.

3. Consumer to Consumer (C2C)

Perhaps the fastest type of online business is the C2C online business model. Here we are talking about the exchange of products or services from consumer to consumer, between customers. It's a set of relationships that allow you to sell products directly, driving you customer to customer, like on eBay or Amazon, for example.

4. Consumer to Business (C2B)

C2B, like the usual e-commerce model, is supported and developed by the development of technology in the modern era. C2B involves individual buyers making their products or services available to business dealers. An example of this can be shown in the example of a website where photos are available online for different photographers to purchase (stock images). Photographers use those images in their business and create various works of art.

5. Business to Service (B2A)

This model covers exchanges between online businesses and organizations. The issue is the implementation of various intergovernmental operations, the provision of various medical instruments in hospitals for that institution, etc.

6. Consumer to Service (C2A)

It refers to buyers who offer web products or services to an organization. Examples of C2A include taxes (filing tax returns), health (making an appointment using an online service), and paying tuition for higher education. Both B2A and C2A revolve around enhanced capability within a service with the help of data innovation.

Social media e-commerce marketing is the promotion of an online store by generating brand awareness, interest in products, services and sales.

Popular social media ecommerce tactics include:


  • E-commerce website traffic promotion and management
  • Selling products directly on social networks
  • Connect with customers and prospects directly on social channels
  • Providing pre-sales and post-sales support to customers
  • Gathering information about your industry and market
  • Building an online social media community around your brand

Many brands use all of the above tactics to create a thriving social media ecommerce marketing strategy.

You've probably heard the terms social media ecommerce marketing, social selling, and social commerce. They are often used interchangeably, but they do not mean the same thing.


Let's take a look at how they differ.


Social media e-commerce marketing

This is when e-commerce businesses use social media as a marketing channel to promote their brand, product or services to generate more sales and connect with customers.


Social selling

It is the use of social media to identify, connect with and develop sales prospects for brands. This is a tactic that helps businesses reach their sales goals through social media.


Think of social selling as modern relationship building. The goal is to connect with potential customers, offer support and guidance. Then, when that person wants to buy the product, they focus their decision on your product or service. Some kind of social skills play a role, psychological aspects come to the fore.


Social commerce

This is when brands sell products or services directly on social media using platforms such as Facebook Shops, Instagram Shops, Pinterest Product Pins or TikTok Shop.


Social commerce allows customers to shop, select and complete purchases without leaving their social media applications.

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