Search engine Presentation

Search engine introduction

Previously, the inclusion in the index of various search engines was carried out by submitting the URL of the corresponding page. A web browser was then sent to analyze the page and index it if necessary by the relevant search engines.

Search engines like Google, Bing and Yahoo! also find new websites in very short time. However, it is advisable to register a new website with tools such as Google Search Console or Bing Webmaster Tools. They provide reports and features that improve your visibility, alert you to problems, and allow you to see your site from a search engine perspective.

1. Quality content

"It's enough to play a few hundred words":

If this is your content marketing strategy, you need to reorient yourself ASAP! A good starting point is your own Google search behavior - empty blah blah, maybe reading an article full of outdated information and not helpful?

Either way, you need to do better than the competition for that keyword on your site. What you want is evergreen content: content that is consistently well-received and created with great attention to detail.

Content is only valuable if it…

-give correct information (don't forget the sources!)

- it's complete

- they are relevant

-must be of appropriate length for the search query

-completely covers the search intent, i.e. offers maximum benefit

content design

The best content is only half as good when handled carelessly. In practice, this means that you provide a good reading flow…

- write short, precise sentences

- Pay more attention to understanding

-paragraphs are not too long

-text charts, tables, lists, videos, etc. to break up visually with

-Be really serious about your work here!


For good rankings, it is important that Google classifies your site as trusted and recommended. Behind this is a concept called Google E-A-T (Expertise – Authority – Trustworthiness) from the Google Quality Rater Guidelines.

What does authority mean when it comes to search engine optimization?

First of all, this means that you need to pay attention to your backlink profile. In a way, backlinks are referrals from other websites to you. "Quality over quantity" is the motto, because even if you want to get as many links as possible - backlinks from unreliable sites will do you more harm than good!

Now if you are wondering if you can buy these links or otherwise get them:

Of course you can. But it doesn't make sense because sooner or later Google will find out about the fraud. Then the backlinks are devalued without your knowledge (this is how most links from link brokers work) or at worst you get penalized by Google.

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