How does search engine optimization work?
The so-called keywords that users search through search engines are central to search engine optimization. As a business, it is important that your website is found on the first page of search results for keywords relevant to your offering.
You can check demand or search volume for each keyword. If you run Google Ads for one keyword at a time, you even know how high the conversion rate is.
Search engine optimization consists of a series of actions on and off the website to be listed as high as possible in the organic Google search results for a given search term. And here is some slang:
OnPage Optimization: Actions taken on your website, such as optimizing your meta elements, keyword or object optimization of content on the landing page, responsive design, etc.
-OffPage Optimization: Collect actions outside of your page, such as backlinks and mentions
-Keywords: search terms
-Backlinks: A backlink is a link from one website to another website.
-Natural Listings: natural and free organic search results
-Search engine ranking: ranking of search results
At the same time, I should mention that SEO optimization is not really about earned media. SEO is a process designed to help your media perform better. However, it is possible to "earn" organic traffic through optimization that you or your SEO agency performs. This turns organic traffic into a form of earned media, even if the content on your site is owned by the media itself.
So what is the bottom line about SEO?
Search engine optimization is the art of capturing the current demand for selected topics through search engines. SEO shows you how many consumers want something and what you need to do to meet that demand.
Based on first principles, what are the basic SEO basics?
The most important SEO basics at a glance:
-Provide searchability and indexability.
-Provide a secure and fast website.
-Research business related keywords.
-Create pages relevant to selected keywords.
-Get backlinks from relevant websites.
How is the ranking of search engines determined by Google?
The bottom line is that Google wants one thing above all else: to provide users with the search result as quickly as possible and thus satisfy them. Because then they keep coming back to that search engine, so Google can keep making money from ad sales. So much for a very simplified explanation.
In general, the Internet is nothing more than a huge, huge library. So how does Google decide which jobs or even pages to show in the top 10? Very simple (at least on the surface):
The relevance and authority factors are particularly weighty. Therefore, Google's algorithm uses these factors, among other factors, when evaluating a page:
-content, English Content, on page (relevance to search query, quality and expertise)
-backlinks Backlinks from other websites to the page (Domain Popularity and Link Popularity are important SEO ranking factors that reflect authority; Google uses PageRank as a metric)
User alerts, such as Dwell Time or quick return to Google search results. A short click is also called a pogo paste (user satisfaction).
-HTTPS, Mobile Friendly, Secure Browsing, Basic Web Experience (Page Experience)
In other words, if you want a page to rank for a particular keyword, that page must deliver what is being searched for (also called search intent or search intent). Are you still able to build a certain level of authority through backlinks and a satisfactory user experience? user experience, you have a very good chance of a great Google ranking.