SEO optimization should be developed both technically and at the content level and applied with the right strategy. SEO optimization includes not only SEO work, but external SEO work on social media, etc., is also important in achieving targeted results. One of the biggest mistakes made by those who start SEO optimization in content strategy is focusing on very competitive keywords in keyword selection. For example, if you run a skin care brand and want to create a blog post around the keyword "skin care routine," it's very difficult to rank for those keywords because they're very competitive. Instead, you should target long-tail keywords like “skin care for men” or “skin care products for dry skin”. If you want to find keywords for the content you want to create, the best tool is to use the google search engine. Add the word you want to search to the search button. At this point, you will see more vocabulary for writing blog posts from the list of suggestions that appear at the bottom. The key to SEO today is search intent. It is the optimization of the website according to what the users want to get when they search. In SEO optimization, if you plan your content based on search intent, you will find that you will rank higher over time. Another issue is gaining the trust and confidence of customers. If a website that sells cat food emphasizes the positives and negatives of its product in its content, it will increase the confidence of buyers in that product. Google search console and SEO optimizationGoogle search console is invaluable for SEO optimization. Note that if your site is new, you need to add it to google search console. This operation is done for SEO optimization of the site. A site added to Google Search Console is indexed faster and appears in search rankings. SEO specialist and developer work together in SEO optimization process. For this, an account must first be opened in Google Search Console. The program gives you 2 options to add a site "property".
1. Domain Ownership Verification
DNS TXT-This option is for validating your site along with all its subdomains and URLs:
-How to apply: Google gives you a DNS TXT record, which you need to add to your domain control panel.URL Prefix- This option is for validating a specific URL prefix:
- How to apply:The developer adds the HTML file, meta tag to the "head" section of the site. It is also possible to add the site to the google search console with the help of tools such as Google Analytics or Tag Manager. The impact of adding a site to Google Search Console on site optimization:-Site indexing-SEO performance analysis
-Finding and fixing errors -Adding a sitemap -Submitting manual indexing requests -About links
-Mobile compatibility test
Google Analytics and Google Search Console Integration
While Google Analytics alone can handle many issues (in terms of SEO optimization), what better results can we get when we combine it with Google Search Console? When you link your GSC account to GA, you'll get more useful information about the keywords people are using to find your site, organic CTR, and more. you will be provided.
Factors affecting SEO optimization and site ranking
There are over 200 factors that affect SEO ranking. These determine how the site works and where it will appear in search engines. Both technical and on-page operations are important in SEO optimization. The following details are important for website optimization. - There are various tools available to detect the state of the site's SEO indicators. Among them, the most rated programs are the programs offered by Google. Canonical tag Canonical tag is used to highlight which page is original on the website page. For this, the SEO specialist must determine which canonical tags are missing from the site and direct them to the developer. Tools like Google Search Console and Screaming Frog SEO help identify canonical tags. After defining the canonical tags, the list should be given to the developer. Developer writes code according to urls and inserts this code into the site, thus telling Google search engines that each page has a canonical tag. Canonical tag is also very important for SEO optimization. The lack of canonical tags is considered the most serious problem in site analysis, which shows its importance for SEO. Thus, the canonical tag has the following tasks:-Solving Duplicate Content Problems:-Directing Search Engine Indexing:-Gathering Core Power in SEO Optimization:
Role of sitemap in on page optimization
Sitemap: An Essential Tool in Website Planning
A sitemap contains a list of website pages, usually organized in a hierarchical order. Building a sitemap is an important process for revealing the architecture of a site, and it also helps search engines find your site's pages.
Purpose of Sitemap
The main purpose of a sitemap is to create a website navigation flow that makes sense for both users and search engines. A sitemap acts as a map that shows the structure of a website and tells how each page is related to the overall structure of the site.
Importance of Sitemap
When designing a sitemap, it is easy to determine the size and complexity of a website. This map makes the work of the experts working on the site easier.
Building a Sitemap
1. Create a List of Main Pages: As a first step, list the main pages of your website. Think about all the main sections of your future website and write them down.
2. Identify Secondary Pages: There is some content on your site that is not important enough to be in the main category, but should still be included. These contents are usually pages that cannot be accessed through the website's main navigation, but can be located under other categories.
3. Pay Attention to the Number of Navigation Elements: As a rule, the number of main navigation elements should not exceed 5-7. Other pages should be organized as sub-navigation or tertiary navigation elements.
Optimize your content for SEO
Once you have your content ready, you need to optimize it for SEO. If we look at the latest Google updates, we will see that not content rich in keywords, but quality content with optimally placed keywords prevails here. The main issue is the quality of the writing. Today, on-page SEO is pretty simple:
- The keyword should be used in the title (H1).
- The keyword must be used in 100 words in the first paragraph.
- The keyword should be repeated several times in the content.
For example, a post on the Exploding Topics blog was optimized for the keyword "business trends" and used that keyword in the title and beginning of the content. This shows that content quality is a valuable enough signal for search engines.
Key Points
1. Target low-competition long-tail keywords.
2. Create content that meets search intent.
3. Optimize your content for on-page SEO
4. Optimize your content for the user.
Provides 150+ keyword ideas in seconds. While most SEO tools get their data from the same place, Google Keyword Planner, Answer the Public takes the questions people ask on forums, blogs, and social media, and turns those questions into keywords.
2.HubSpot's SEO
This tool suggests content topics based on keyword relevance, competition, and popularity. This will help you create content around the main topics of your business. Most importantly, those who search on this topic are the customers who are closest to buying the product. This means that this tool provides great opportunities for users to increase sales.
3.CanIRank
It tells you the percentage of competition for your chosen keyword and whether you can rank. It also gives you suggestions for your search ranking.
4.Google Lighthouse
To optimize the websiteSEO experts often use Google Lighthouse. This is a browser extension that provides detailed reports on your site's SEO performance and guides you on how to improve it.
After adding the app to Google Chrome, you need to open it when you are on the page you want to analyze. Then you need to press the "create report" button. Processes carried out by the program: 1. Page loading speed 2. Accessibility 3. SEO You can also detect elements that harm your site with the help of this program.
5.Google's Mobile-Friendly Test
Google's Mobile-Friendly Testyou can check whether your site is mobile compatible or not. you won't need any developer or other tools for this. Most importantly, you can easily check page speed here. 5.SEOquakeSEOquake allows you to measure the performance of various search engines in real time:
- Backlinks, Google index updates, Semrush ranking, Bing index, Facebook likes, Web archive page, Pinterest pin count. Although this site may seem difficult to use at first, it will be the program you will most often refer to in later uses. 6.Ubersuggest This app is 100 percent free. Type the word you want to be sorted into searches. Ubersuggest gives you detailed information on keyword difficulty, monthly search volume and more. Moreover, based on the keyword you entered, the app will also suggest other keywords for you. 7. Google trends This application allows users to explore real-time trending words. You just need to enter the appropriate keyword and select the region. If you want more detailed information, you can scroll down to the sub-sections and get more information.
Data from Google Analytics shows you whether your SEO efforts are paying off. These data include:
Organic traffic
Bounce rate (percentage of time spent on the site page)
Crowdsourced sources
Time spent on site
Page loading speed
9.Reddit Keyword Research Tool
So if you know where your target audience spends their time on Reddit, this app is a treasure trove of keyword and content topic ideas.
Because this tool can uncover terms that are unlikely to be found by any other tool. This tool collects the most common Reddit words and phrases in certain subreddits.
10.MozBar
Mozbar is an excellent browser extension that saves you time and allows you to see the domain authority (DA) rank of sites directly in the SERPs (search results pages).
MozBar allows you to see search results without leaving the SERP. So, you can easily see the DA and page authority (PA) scores of the sites. The Impact of Site Speed on SEO Optimization One of the main aspects of site SEO optimization is site speed. The faster the site is, this will be a signal to Google search engines, which will increase the site to higher ranking positions. These processes refer to the work that the SEO specialist and the developer will do together. These stages are as follows:
Removal of unnecessary, rendering-delaying JavaScript
Minification of CSS and JavaScript files
Minimizing HTTP requests:Reducing the number of HTTP requests affects and optimizes the loading speed of the website.
Image Compression:Large images can significantly affect website speed.
Enabling Caching:Caching allows you to store data temporarily for faster web page loading.
Using Content Distribution Networks (CDNs):CDNs ensure content is delivered from servers geographically closer to users and increase download speeds.
Adding lazy loading-Ensures that images or videos on a web page are loaded only when the user navigates to that content.
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