Creating an SEO-Friendly Website and Zero Search Volume Keywords

When team members are discussing how the website should look during the website creation process and you are preparing the SEO strategy, it means you are the SEO specialist. So, what does your role entail?

One of the biggest mistakes many entrepreneurs make is only consulting an SEO specialist after the project is completed. However, an SEO specialist should work collaboratively with the entire team throughout the SEO-compliant website creation process.

Initial Phase: In the initial phase of creating an SEO-compliant website, you can start by researching the following questions to develop an initial list of keywords:

• What will the theme of your website be?
• What keywords relevant to your theme would you search for in a search engine?
• What problems do our products or services solve? What would someone who has these problems be searching for? It is crucial to conduct research around these questions. Naturally, search tools also aid us in this process.

Second Phase of SEO Optimization in Website Creation: Attention should be paid to the following details:

• Content optimization on the site
• On-page SEO optimization
• Technical optimization of the website

Post Website Creation - Before Publishing:

• Error Checking: Using SEO tools during the website creation process, we can review the site to ensure there are no errors.
• Analytics: Ensure that Google Analytics and Google Search Console are properly set up. These tools allow us to monitor pages on the site and control traffic fluctuations.
• Technical: Publishing the website becomes technically feasible when XML sitemaps and robots.txt files are correctly in place.

Even if everything is in order, SEO results are not immediately noticeable, and it may take up to six months to see an increase in traffic. Besides SEO, it is essential to utilize different channels such as Social Media, Advertising, YouTube, and Podcasts in the new website creation process. The primary goal here is to introduce and promote the newly created site.

Once SEO optimization starts, the first task is essentially keyword research. As previously mentioned, it is important to research both short and long-tail keywords and also consider those used by competitors. For example, if you are selling construction materials, keywords such as 'affordable construction materials', 'local construction materials', or 'quality construction materials' could be suitable for ranking your content. As noted, ranking for these keywords typically requires at least six months.

Target keywords should be included in the following locations:

• Page title
• First 100 words
• Subheadings
• Meta description
• Site URL
• Image names and alt text

It is also important to note the density of keyword usage in SEO-friendly website creation. Experienced SEO specialists recommend a keyword density of 2-3%. The density may vary depending on the length of the content.

Technical Aspects to Consider: Initially, meta descriptions should not exceed 155 characters, and the meta title should be between 55-60 characters. It's also beneficial to include an appropriate internal or external link after every 100 words in an SEO-compatible website.

How Should an SEO-Friendly URL Structure Look?

• The URL should be clear, concise, and informative. For example, if your text's title is “Top 10 Features of Quality Construction Materials”, the URL should correspondingly be something like quality/construction/materials.
• Changing URLs can negatively impact page SEO, as altering URLs after they've been set can affect search engine rankings. Thus, it's better to avoid including numbers in URLs during the website creation process to avoid needing changes in the future.

Google emphasizes that a well-structured URL is crucial for enhancing SEO and user experience. Avoid non-descriptive parameters, complex words, or ID numbers in URLs. Use hyphens instead of underscores to help users and search engines better distinguish words in URLs as separate concepts. Implementing HTTPS in URLs, obtaining an SSL certificate, are important for security and trust. Avoid using “www” to keep URLs shorter and cleaner. Remove words and additions that do not add value to the URL.

The Importance of Multilingual SEO in Website Creation: Multilingual SEO helps reach a broader audience. Manually translating a website for multilingual SEO can be a nightmare; hence, using translation programs like TranslatePress is recommended to facilitate translating your website into several languages.

Creating Website Content with E-E-A-T (Expertise, Experience, Authoritativeness, and Trustworthiness) - Google's Important Metrics: Follow these steps to comply with Google's E-E-A-T guidelines:

• Determine which articles get more traffic in visible SEO efforts.
• Expert articles: Include citations from reliable sources and refer to those sources.
• Reliable and high domain rating backlinks: For creating an SEO-friendly website, obtain backlinks from high-ranking and non-spammy websites.
• Expert review of articles: For instance, if you're creating an article on tax returns, have an accountant check the accuracy of the facts. If you're preparing a blog post about exercises to ease back pain, have a qualified physiotherapist demonstrate these exercises in a video or provide expert comments. Prioritize E-E-A-T to ensure your website content ranks high in search results, rewarding you accordingly.
  
  What is NAP Consistency in SEO, and How is it Ensured?

 You must ensure that your business name, email address, and phone number are consistent and accurate. After creating the website, you should monitor the daily, weekly, and monthly performance indicators of your site. Daily:

• Check the performance of your site in Google Search Console. This platform allows you to resolve issues and re-submit pages for indexing.
• Write at least 500 words of SEO-optimized content daily.
• Promote your site on Quora as part of your website creation process by answering related questions.

Weekly:

• Check your traffic statistics in Google Analytics.
• Check your site’s loading speed. If it is low, identify problems and explore solutions.
• Write at least one article per week.
• Obtain 1-2 backlinks.
• Check your quarterly site targets (it's advisable to set measurable and achievable goals for three months, such as traffic and domain rating increase).

Monthly:

• Check if you have met your monthly SEO targets.
• Conduct an SEO audit and identify crucial issues to resolve in the next month.
• Check your site traffic (using Google Analytics) and domain rating (using SEO tools).
• Conduct keyword research.
• Plan 3-4 new optimized contents.
• Prepare a monthly SEO plan for new website creation, considering your quarterly targets.
• Note that according to research, the additional benefit that sites get from posting 30 blog posts a month starts to decrease. Therefore, it is very beneficial to write two blog posts per week on a newly created website.

The Role of Zero Search Volume Keywords in SEO for New Websites

• At first glance, keywords with zero search volume seem unimportant for ranking. However, these keywords can be crucial for organic traffic.
• For instance, we can use the following phrases for SEO related to organic traffic:
  • SEO for organic traffic
  • SEO to generate organic traffic
  • How should SEO be done for organic traffic?
• A single keyword may show zero search volume, but the total search volume for related keywords can be significant. This reflects the search engines’ ability to recognize the common intent behind different expressions of the same query.
• If a search term shows -0 traffic volume, it doesn’t mean that related terms also have 0 search volume. Thus, you might gain more traffic with related terms.

Collected Value:

• Individually, these keywords may seem insignificant in keyword planner tools. However, together, they can bring significant traffic to your website.
• The best way to determine whether a zero-search-volume keyword is worth tracking is to understand its search intent. If you optimize your content for a related user query like "how should SEO be done for organic traffic," your website can appear in search results for all related keywords.
• Google's algorithms have evolved to recognize that different phrases carry the same intent. This means that, as long as the search intent is the same, your web page might appear in the search results for all variations of the keyword.

Google's algorithms have developed to the point where they can distinguish the difference between two different keywords. If your content includes the phrase "how should SEO be done for organic traffic," you are likely to also appear in search results for "SEO methods for obtaining organic traffic."

• From this, we conclude that using zero-search-volume keywords, which have not yet been targeted by your competitors, can significantly improve your positioning and is a successful advantage.

Identifying Zero Search Volume Keywords for Newly Created Websites

• When creating a website, which tools will help us find these keywords?

Firstly, you must be well-informed about your sector. What changes are expected in your field, and what innovations are anticipated? Once you answer these questions, the content you create will give you an advantage.

For example, if a company in your field is about to introduce a new software product, it is not hard to predict that your target audience will search for how to use this program.

These detailed, long-tail keywords (e.g., “how to use the new software product”) may not have any search volume yet, but you know that this will soon change.

Use social media: Monitor trending hashtags on X (Twitter) and Instagram to identify potential search terms.

Also, spending time on Reddit can increase your chances of encountering these types of search keywords.

Look for new trends: Using tools like Google Trends or Exploding Topics, you can see when a keyword begins to gain popularity and follow its progress. If you have a budget, investing in a social tool like Hootsuite is a wise choice.

This is useful because you can configure it to automatically track relevant hashtags, topics, social conversations, and trends. By setting up alerts, you’ll know exactly when significant trend-setting conversations occur. A platform like Google Trends is entirely free and very easy to use.

Meanwhile, let’s look at some statistics related to search volumes:

• 16-20% of search volumes on Google are completely new.
• Because the majority focus on short keywords, 70% of long-tail keywords remain completely unused. Since 56% of consumers focus more on short-content keywords, your chances of ranking for these keywords are also elevated.

How Should Hashtags be Used in the Website Creation Process?

If your site is new and as part of the website creation process, it needs to be promoted on social media platforms using hashtags. Here are the main factors to consider when choosing hashtags:

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Using Hashtags: Quantity Matters The number of hashtags used is important. Typically, using between three and four hashtags is appropriate, as this prevents your page from being seen as spam.

Main Purposes of Hashtags

1. Categorization: Hashtags help categorize posts under a specific theme, facilitating better navigation for users on social media platforms.
2. Avoiding Shadowban: Repeatedly using the same hashtags can lead to a "shadowban," where algorithms might not fully restrict you but reduce the visibility of your posts to new followers.

Types of Hashtags

• Branding Hashtags: Specific to a brand, such as Redbull’s #givesyouwings, these are identified by the Instagram algorithm as belonging to that brand.
• Community Hashtags: These bring together a community or organizations within the same field. They allow entities to jointly present their work and unite under common tags. Additional categorical hashtags also assist in this grouping.
• Descriptive Hashtags: Used to describe an image or product. For example, if you share a landscape painting and tag it with #lake or #mountainscape, these are considered descriptive hashtags.

Tools for Researching Hashtags Programs like RiteTag and Wordtracker can help you research and choose the appropriate hashtags for your content. These tools can be particularly helpful in aligning your social media posts with relevant topics and trends.

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