Reaching the Top of Competitive Keywords with SEO

Making progress with SEO on highly competitive keywords is extremely challenging due to intense competition in search engines. The main reasons are the widespread use of the internet, the growing number of companies building websites, and the increasing user base. As internet usage grows, companies’ demand for SEO services also increases.

Today, competition starts from the website development stage, as SEO service providers work from the very beginning. Search engine keyword criteria constantly change, so SEO strategies must be continuously updated. In modern conditions, SEO requires time, effort, and consistency.

One of the most important steps to rank at the top of Google and other search engines is keyword research.

Keywords are words that describe your website and can be based on your category or industry.

Why Is Keyword Selection Important for SEO?
Choosing the right keywords helps you configure your target audience accurately. Searches made using those keywords enable your website to appear on top pages of Google and other search engines — one of the most critical SEO elements.

It is recommended to start with long-tail keywords. These describe your business more accurately, have lower competition, and allow you to reach top rankings faster and more easily.

Title Selection and Meta Tag Usage
Meta tags should be used in titles, and original, well-written content must be created. Using description, Open Graph API, and Google Schema is essential. The description should be up to 200 characters and include the target keyword.

Image Optimization for SEO
All images added to your website should be optimized for faster loading. Compressed images improve page speed. For example, if the image area is coded as 100×100, you should not upload a 500×500 image. Adding alt text related to the content helps your images appear in Google Images.

Supporting SEO with Backlinks
A backlink is a link from another website directing users to your site. Backlinks increase website authority when they come from relevant sources. The backlink source must be related to your industry. For example, an SEO services website should not receive backlinks from construction industry sites.

As Falcon X, we can manage your SEO process and help your website rank in the top 5 search results.